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ABOUT

As an experienced creative director, senior graphic designer, photographer, and illustrator I've been bringing companies closer together with their customers through branding, creative design, and social media. I've spent years helping organizations manage and execute complex marketing and brand programs across multiple channels. Each project develops through in-depth knowledge of audience, a search for creative inspiration, and a play through the technical details - all to create the final deliverable. 

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As a senior graphic designer and creative director, I've been responsible for overseeing projects, quality control, and team management. After working within a small design agency for over a decade, the experience granted me the opportunity to work within a diverse range of roles, learning and developing a skill set that encompasses a broad range of advertising and marketing functions. 

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ADDITIONAL INFORMATION IS AVAILABLE ON REQUEST.
CONTACT FOR MORE INFORMATION. 

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PROJECT EXPERIENCE 

  • Brand systems, identity, and logo design

  • Art direction, creative management, ad design, direct mail, catalogs, and magazines

  • B2B and B2C marketing collateral, presentations

  • Copywriting, technical writing, proofreading, project management 

  • Trade show graphics, signage, and event support

  • Studio and on-site photography

  • Illustration and infographics

  • Digital design, UX/UI design, social media and display ad design

     

CLIENTS 

  • Kennametal

  • Philips

  • Microsoft Advertising

  • Bayer-Medrad

  • The Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy

  • Laurel Highlands Visitors Bureau

  • The Fred Rogers Center

  • Saint Vincent College

  • Seton Hill University

  • Penn State Extension

  • Adelphoi 

  • Kennywood Entertainment

  • Abbott Pharmaceuticals

  • W&J College

     

TOOLS & SOFTWARE

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Express, Fresco)

  • Adobe Firefly, Microsoft Copilot, Figma, Monday.com project management

  • Microsoft Office (PowerPoint, Excel, Word)

  • Canon 7D II, 80D, studio and on-location
    photography equipment

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EDUCATION

  • Indiana University of Pennsylvania
    Communications/Media

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PROFESSIONAL ORG

  • Associated Artists of Pittsburgh

  • Pittsburgh Society of Artists

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© 2026 – Cassandra Pfaff

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