top of page

ABOUT

prof_1.jpg

As an experienced creative director, graphic designer, photographer, and illustrator I've been bringing clients closer together with their customers through branding, creative design, and social media. Each project develops through in-depth knowledge of the client and their audience, a search for creative inspiration, and a play through the technical details - all to create the final deliverable. 

As a creative director, I've been responsible for overseeing projects, quality control, and team management. After working within a small design agency for over a decade, the experience granted me the opportunity to work within a diverse range of roles, learning and developing a skill set that encompasses a broad range of advertising and marketing functions. 

ADDITIONAL INFORMATION IS AVAILABLE ON REQUEST. CONTACT FOR MORE INFORMATION. 

PROJECT EXPERIENCE 

  • Branding, identity, and logo design

  • Ad design, direct mail, catalogs, and magazines

  • B2B marketing collateral, presentations

  • Copywriting, technical writing, proofreading, project management 

  • Trade show graphics, signage, and event support

  • Studio and on-site photography

  • Illustration and infographics

  • Social media and display ad design

     

CLIENTS 

  • Kennametal

  • Philips

  • Microsoft Advertising

  • Bayer-Medrad

  • The Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy

  • Laurel Highlands Visitors Bureau

  • The Fred Rogers Center

  • Saint Vincent College

  • Seton Hill University

  • Penn State Extension

  • Adelphoi 

  • Kennywood Entertainment

  • Abbott Pharmaceuticals

  • W&J College

     

TOOLS AND SOFTWARE

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Express, Fresco)

  • Adobe Firefly, Microsoft Copilot, Monday.com project management

  • Microsoft Office (PowerPoint, Excel, Word)

  • Canon 7D II, 80D, M50, studio and 
    on-location photography equipment

EDUCATION

  • Indiana University of Pennsylvania
    Communications/Media

PROFESSIONAL ORGANIZATIONS

  • Associated Artists of Pittsburgh

  • Pittsburgh Society of Artists

© 2026 – Cassandra Pfaff

bottom of page